Wain Nbda — Where it begins

We design, produce,and distributeyour podcast.

Wain Nbda Podcast Network is Abu Dhabi's premium podcast house, hosted and executive produced by Kawthar Bin Sulayem. We build flagship shows, commission custom podcasts for institutions, and turn conversations into measurable cultural reach across the Gulf and beyond.

Submit a brief Explore shows →

9.2K+

Downloads (audio + video)

82+

Episodes published

Countries reached

Abu Dhabi

Home market — 33% of listeners

Abu Dhabi basedHosted by Kawthar Bin SulayemExecutive produced in-houseApple Podcasts #1 distribution (69%)iPhone-led audience (74%)MENA-rooted, globally distributedStudio-grade audio & videoCo-branded entity showsTrusted by institutional partnersAbu Dhabi basedHosted by Kawthar Bin SulayemExecutive produced in-houseApple Podcasts #1 distribution (69%)iPhone-led audience (74%)MENA-rooted, globally distributedStudio-grade audio & videoCo-branded entity showsTrusted by institutional partners

By the numbers

The Gulf's most-listened independent podcast network.

82+ published episodes. 88 countries. Two-thirds of our audience in the UAE, concentrated in Abu Dhabi. The numbers below combine audio and video downloads and views since 2024. Our community continues to grow everyday.

9.2K+

Downloads & views

Audio + video, since 2024

82+

Episodes published

Across three flagship shows

Countries reached

From a single Abu Dhabi studio

66%

UAE-based listeners

Abu Dhabi 33% · Dubai 21% · Al Ain 6%

69%

Apple Podcasts share

iPhone-led, premium audience

Where we lead

#1 in Abu Dhabi. Dominant in the UAE.

A third of every listener is in Abu Dhabi. Two-thirds are in the UAE. No other independent podcast network in the country owns a home market this concentrated — and that's the audience entities can't reach with another press release.

33%

of listeners in Abu Dhabi

Our single largest market — by a wide margin

66%

of listeners in the UAE

Concentrated where decisions get made

city in the network

Abu Dhabi leads Dubai, Riyadh, and London

Why podcasting

The communications channel UAE entities can't afford to skip.

Press releases are skimmed. Social posts disappear in a scroll. A 45-minute conversation, hosted by a credible Emirati voice, sits in someone's ears on the way to work and earns the attention every other channel is fighting for.

Higher ROI than paid media

A single commissioned season produces 12 long-form episodes plus 60+ social cutdowns. Your spend compounds for 12 months — not 30 days.

Reach the audience policy actually wants

66% UAE-based, iPhone-led, Apple Podcasts-first. This is the resident, decision-maker, and diaspora audience that briefings, white papers, and KPIs care about.

Modern, not corporate

Long-form audio earns trust the way a press conference can't. Your spokespeople sound human. Your message lands without the gloss of a glossy brochure.

Built for community engagement

Every episode is an open invitation — to citizens, residents, partners, and stakeholders. Your community hears you talk with them, not at them.

Influence beyond the headline cycle

Ministers, founders, and creators inside the same network. Your show sits next to theirs — and the audience that follows them finds you.

Globally distributed, locally rooted

Recorded in Abu Dhabi. Heard in 88 countries. Your story leaves the country without leaving the studio.

Three flagship shows

Distinct voices. One editorial standard.

Each original show is hosted and executive produced by Kawthar Bin Sulayem. Recorded in our Abu Dhabi studio. Distributed to Apple Podcasts, Spotify, YouTube, Anghami, and beyond.

Est. 2024·Bilingual

Community Voice

Community & Social

Grassroots changemakers and community leaders on real challenges, real impact, and the power of purpose in action.

UAE & GCC→

Est. 2025·Bilingual

Rewire Wellbeing

Wellbeing & Health

An exploration of wellbeing in its fullest sense — emotional, mental, physical, spiritual. Honest conversations on what it means to feel whole.

GCC & Global→

Est. 2025·Bilingual

Inside Arts & Culture

Creative Economy

Where art meets hustle. Creatives, founders, and visionaries on turning passion into purpose — and building something bigger than themselves.

Global→

What we offer

Two ways to build with us.

Whether you want to own a podcast or be heard on one, the Abu Dhabi studio, the host, and the distribution machine are the same.

Flagship offering

Show Commissioning

We design, produce, and distribute a custom podcast that lives inside the Wain Nbda Podcast Network — co-branded with your entity, recorded in our Abu Dhabi studio, hosted by Kawthar.

Strategy, format, and editorial development
12-episode Season 1 produced end-to-end (audio + video)
Co-branded artwork, lower thirds, social cutdowns
Distribution across Apple Podcasts, Spotify, YouTube, Anghami + paid amplification
You own Season 1. We own format IP. Renewable seasons.

Reach buy

Sponsorship & host-read placements

Embed your brand inside Community Voice, Rewire, or Inside Arts & Culture — host-read endorsements by Kawthar, sponsored segments, or season-long presenting partnerships.

Pre-roll, mid-roll, and host-read formats
Bilingual social cutdowns included
Audience reporting per episode

Studio & production

Studio rental & branded content

We design, produce, and distribute a custom podcast that lives inside the Wain Nbda Podcast Network — co-branded with your entity, recorded in our Abu Dhabi studio, hosted by Kawthar.

Zone B — full chroma-key green screen
Zone C — multipurpose set for branded shoots
9:16 vertical clip packages, 6–8 per episode

How it works

From brief to broadcast in 30 days.

Brief

We meet in Abu Dhabi or virtually to align on goals, audience, and the conversation only your institution can host.

Develop

Format, identity, host pairing, and a 10-episode editorial slate are built and approved.

Produce

Filmed in our Abu Dhabi studio across two recording blocks. Edited to broadcast standard.

Distribute

Launched across podcast and video platforms with bilingual social cutdowns and paid amplification.

Host & Executive Producer

Kawthar Bin Sulayem

“I'm not building a podcast network. I'm building a credibility platform for the voices that shape how this region is understood.”

Emirati serial entrepreneur with 18+ years experience in strategic communications. From Abu Dhabi, she convenes the conversations policymakers, founders, and creators want to be part of and personally hosts every show on the network.

18+ yrsStrategic communications
88 marketsListeners across territories
4 venturesFounder portfolio
UAENative, globally networked

Frequently asked

What clients ask first.

We are an Abu Dhabi-based podcast production network. Our studio, our team, and our editorial leadership all sit in the UAE capital. 66% of our audience is in the UAE — with Abu Dhabi alone making up a third of total listeners — so our work is rooted in the market it speaks to.

Roughly 30 days from signed brief to first published episode. Strategy and format development take 1 week; production blocks span 2–4 weeks; launch and amplification run in parallel with the first episodes going live.

Yes. Your organisation owns Season 1 outright — the episodes, the brand association, the audience data. Wain Nbda Podcast Network owns the format IP, which lets us produce future seasons and protect editorial consistency. This model gives clients real ownership without the burden of running a media operation.

Three formats: pre-roll, mid-roll, and host-read endorsements integrated by host. Season-long presenting partnerships are available for Community Voice, Rewire, and Inside Arts & Culture. Every placement comes with bilingual social cutdowns and per-episode audience reporting.

Most of our work happens in our Abu Dhabi studio because consistency drives quality. For partners with their own facilities or location-specific needs, we travel — and bring the same crew, lighting, and audio specs with us.

Yes. All our original shows are fully bilingual. We routinely produce hybrid-language episodes when the conversation demands it. Or stick to one language based on the audience we are targeting.

Organisations and individuals who want a credible long-form audience — not a content factory output. If your brief is 'we need a podcast,' we'll likely push back. If your brief is 'we want to convene a conversation our category isn't having,' we're the right partner for you.

Start a conversation

Tell us what you want to say.

Send us a brief, even a paragraph is enough. Our team reviews every inquiry and presents it to Kawthar Bin Sulayem personally. We reply within two business days with next steps.

hello@wainnbda.comEmail wainnbda.comWebsite Yas Island, Abu Dhabi, United Arab EmiratesStudio